Sunday, August 30, 2009

Professional Tear-Off Tags!

We have all seen hand-made versions of this idea at our local super market or conveneience stores. They are typically displayed on the community bulletin board. They are offering free kittens to a good home, or some other situation wanted notice.

Why not do the same thing with your business. Ie: “Want to save $500. on your insurance policy? Give me a call.” The cost is minimal and under the radar. Great for almost any industry. In some cases you might want the contact info more hand-made looking. This could help make the tags look more personal. Perfect, if your customer is the general public.

Thursday, August 27, 2009

Hey! I Think They're Getting It.

More and more clients are beginning to realize the relevance of building their expert profile online and benefiting financially from their efforts. I am getting increasing requests to help entrepreneurs start blogs, make their web presence more valuable to visitors and develope tools to build opt-in lists.

I think the idea of developing a niche market of their own to sell to, carries some intriguing possibilities. The moment that you recognize that you are a product to develop then the easier it will be to put yourself out there. I know for me this was a turning point. Prior to this, the idea of putting my opinion in front of thousands of readers was very daunting.

After years of building my personal brand, it has rewarded me with consulting, speaking and design projects that otherwise, I would never have had the opportunity to accept. Recently, as a matter of fact I was sent to Prague to speak for a half an hour. Expenses and a fee were covered. The experience was very rewarding.

Now my clients who opt to build their personal brands online, will also benefit once they have paid their dues and work to build a strong meaningful brand.

Are you ready to take yourself to the next level? Going from a reader to being read carries with it many rewards. It validates your years of experience. It says that you are indeed an expert. Do it and just watch the doors open in front of you. Unlike traditional marketing, this is very hands on and the reward is personal AND financial.

Sunday, August 23, 2009

Brag! Brag! Brag!

All our Moms told us that it’s not nice to brag. Well it’s about time you start (I’m sure your Mom won’t mind).

Don’t just assume visitors to your website, or readers of your promotional materials will understand all your accomplishments. Don’t hide these gems in the small print or some obscure link. Milk any impressive accomplishment. Customers want to know as much about you as they can. Understanding your facts will make you more desireable in their eyes.

It also differentiates you. “Bragging rights” is King in the world of branding. Now is not the time to be shy and humble. Scream from the mountain tops and claim your success territory.

Wednesday, August 12, 2009

Let Them Wear Swag!

Are you looking for some un-monetary way to reward employees
and suppliers who might go above and beyond in their duties?

This idea was tabled during a committee meeting I was involved
with yesterday - logoed apparel, and various gifts such as spa visits
and iPods.

Your HR people would put together a points system based on
valuing the effort. Recipients would use these points to “buy”
specified goods and services from a list.

This is a terrific way to reward exceptional effort within your

Tuesday, August 4, 2009

How To Be Found Online!

Everyone wants to be on the first few pages of a Google search. You might consider search engine optimization (SEO), or a large online promotion.

What I've found to be very effective is blogging.

Blogging builds your expert profile and exposes your personal brand. The entry costs are minimal. One platform, Blogspot is free. Search engines love blogs because the content is constantly changing. SEO can't touch blogging in this respect. Posting weekly or more at a minimum will get you noticed.
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