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Everyday at tills around the country, there lies a great opportunity to boost your brand in the eyes of your customer that frankly comes a very low expense to you the retailer. With almost every transaction tally is rarely a round number. many times that number is just a few cents over the dollar amount, such as $10.06. If you want that customer to leave your store talking
you up, tell them that the 6¢ is on you.

That small gesture will be huge in their eyes. Instead of getting back a dreaded hand full of change, you’ve just made their day. Brand building doesn’t have to cost a lot to make a great impression. It only takes a willingness to discover ways to honor those who make it possible for you to earn a living. It will even make Lincoln smile!