.

One thing I always tell people interested in pursuing brand building (versus simply marketing or selling their product) is that it takes time and money.

If you don't have time, you better have a lot of money; and, if you don't have money you better be persistent and give it time to succeed.

Guest post by: Edward Burghard
Retired Harley Procter Marketer, Procter & Gamble
Executive Director, Ohio Business Development Coalition
614-857-0900
eburghard@mac.com
www.OhioMeansBusiness.com
http://blog.ohiomeansbusiness.com