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By guest writer, Maurice Marwood.

When selling yourself, your product or your service, always focus your discussions on the features that will be beneficial to your potential customer. And a feature that's a benefit to one customer may not be a benefit to another. Therefore be prepared to tailor your message to the specific needs of each customer. And, of course, in order to do that you must know your customer and his/her needs.

Brand yourself as a "Total Solution Provider."